THE NEW PACKAGING EXPERIENCE - Oleificio R.M.

A new design for Rocchi bottle, unique and original, lends a strong identity, character and the right mix between innovation and tradition.
Rocchi presents itself in 2020 with a completely new look, a decisive investment with structured marketing operations to elevate the product to a higher category as the quality of the oil deserves.
A squared bottle with soft and sinuous lines, equipped with a non-slip handle in the lower part, that permits the consumer a better grip and a pleasant tactile experience.
The particular diagonal label gives a modern and intuitive look as well as a slim silhouette, giving an attractive design. An also visual experience, characterizing aspect of this project.